University Southern California Trojans
October 20, 2026 | Women's Golf
Forge will be the official bag sponsor for the USC Women’s Golf Team starting in 2026-27.
LOS ANGELES — The USC Women's Golf team today announced a multi-year partnership with Forge, which will serve as the program's official bag sponsor.
Forge is a golf performance center, located in El Monte, California, that combines coaching, biomechanics, fitness, technology, and data to build individualized development plans. It works with golfers at every level around the world, from juniors to collegiate players and touring professionals.
"This partnership with Forge is a milestone moment for our program," Head Coach Justin Silverstein said. "Having a partner that believes in our student-athletes enough to invest directly in them helps us build on the standard of excellence we're proud of, both on and off the course. We're grateful to Forge for stepping up for women's golf, and we're excited to see where this partnership takes our program."
Founded in 2026 by former professional golfer Ben Lein, Forge starts each player with a performance baseline, connects them to a network of specialists, and sets individual development goals. Members also receive access to exclusive events, educational seminars, and partner product demonstrations.
"USC Women's Golf is one of the premier programs in the country, and its athletes are exceptional competitors who carry themselves with real class and professionalism," Founder and CEO Ben Lein said. "At Forge, our mission is to support golfers at every stage of their development, from juniors to collegiate athletes to touring professionals. Partnering with a program that is shaping the next generation of professionals is a natural extension of what we do."
The agreement marks Forge's first collegiate partnership and was facilitated by Learfield's USC Sports Properties. For more information on Forge, follow @forgegolfathletics on Instagram. For the latest on USC Women's Golf, visit usctrojans.com or follow @USCWomensGolf on all social media platforms.
