Michael Swets - Men's Basketball Coach

Michael Swets

Title:
Assistant Athletic Director for Basketball Operations
Email:
swets@usc.edu
Phone:
(213) 740-3821

Michael Swets is in his eighth season with the USC men’s basketball program, second as Assistant Athletic Director for Basketball Operations. He was originally hired as the Director of Basketball Operations for the men’s basketball team on July 11, 2016.

As USC’s Assistant Athletic Director for Basketball Operations, Swets handles team travel arrangements, manages the program’s budget, works on the Trojan’s non-conference schedule, coordinates the daily schedule and oversees the team of student managers. He also acts as the program’s liaison to many of the other departments within athletics as well as the rest of the campus community. He also leads the community outreach endeavors for the USC men’s basketball program.

On October 30, 2021 he was named one of Division I college basketball’s Top 50 Notable Support Staff by Silver Waves Media. In April 2018, Swets was a featured panel speaker at the NABC Convention during the Final Four in Houston, Texas for the forum “Director of Basketball Operations: Standard Operating Procedure.”

Prior to his arrival at USC, Swets served as the Director of Operations for the Towson basketball program from 2012-2016, which marked the winningest four-year period in the history of the program (75 wins). In his role, he was responsible for coordinating team travel, overseeing the program’s budget and served as the director of their summer basketball camps. Prior to that, he was the Director of Student-Athlete Development for the Tigers for a season. While at Towson he helped the program to an NCAA record 17.5 game turnaround during the 2012-13 season, finishing with 18 wins. The season marked the first above .500 overall finish at the school since the 1993-94 season. A year later, Towson set the school’s record for Division I wins (25) during the 2013-14 season, reaching the postseason for the first time since 1991 and earning the school’s only two postseason victories. They also reached the postseason during the 2016 season, for just the fourth time in school history.

Swets joined Towson from Providence College where he served as a graduate assistant for two seasons. At Providence, he was responsible for the breakdown of game and practice footage for player development and opponent scouting in addition to assisting with the day-to-day operations, recruiting visits and summer camps. He also assisted in scheduling for the Friars.

A 2009 graduate of Boston College, Swets was a student manager for the Eagles for three seasons and was named head manager as a senior. He assisted Head Coach Al Skinner and the staff during the games, practices and individual workouts while performing daily administrative duties, helping the program advance to two NCAA Tournaments. He received the Mary Kaye Waldron Award in 2009 as the support staff member who best exemplified inspiration, loyalty and unwavering dedication to the Boston College basketball program.

Swets earned his Bachelor of Science degree from Boston College in marketing, information systems and management leadership in 2009, graduating magna cum laude. He also received the Athletic Director’s Award for Academic Achievement. He earned his MBA from Providence in 2011.